Pretty Woman Vs. Pillow Talk :: essays research papers fc

The marriage plot has been quite prominent in the film industry over the past few decades. The plot that is characterized by its lead woman â€Å"getting† the lead man and vice versa, has contributed to such movie blockbusters as Pretty Woman and the classic film, Pillow Talk. While both films can be classifies as containing marriage plots, the films share other similarities as well. However, in regards to the marriage plot, Pretty Woman follows the pattern much more fluently and precisely that does Pillow Talk.   Ã‚  Ã‚  Ã‚  Ã‚  Both Julia Robert’s and Doris Day’s characters, Vivian and Jan, respectively, are strong women in their films. They both contain quite a few characteristics such as boldness, confidence, and intelligence that make them very attractive and desirable to their male counterparts. While their professions are quite opposite, the women are similar in their personalities. Jan is an interior designer and her history with men is not troublesome or lacking, but like Vivian, the prostitute, she finds that men are sometimes after only one thing. I noticed that both women are extremely confident when it comes to dealing with men; they both know what they want and what the are looking for in a male companion.   Ã‚  Ã‚  Ã‚  Ã‚  The men in these two movies are quite similar as well. Both Rock Hudson and Richard Gere play two powerful men who are popular with the ladies. Although Hudson’s career, a musician, is not typically â€Å"powerful† it does contain benefits and certain contacts that could be considered powerful. These two men both start out with the women practically chasing them. Vivian is paid to be Edward’s (Gere) â€Å"beck and call† girl, and does so willingly not just for the money, but because she is also mesmerized by his coyness, charm and good looks. Jan is attracted to Rex (Hudson) because he is also shy and coy and very handsome as well. Both women are interested in their counterparts for the particular reason that they are not men they typically meet. These men are respectful and somewhat quiet and shy. Each plot takes a turn towards the end of the movie when the women leave them, each for different reasons. Ironically and typical of the mar riage plot, it then become the man chasing the woman. He is to prove his worthiness to her and to dismiss her conclusion that he, in fact, is like all other men they have encountered.

CASTLE’S FAMILY RESTAURANT: HRIS NEEDS ASSESSMENT Essay

Introduction Jay Morgan, an Operations and HR Manager for Castle’s Family Restaurant has asked Preston’s HR consulting firm for a HRIS application proposal that will reduce the time spent traveling between the Castle’s Family Restaurants eight restaurants in the northern California area and help him complete his HR tasks in a cost-effective manner while allowing Mr. Morgan to do part of his HR tasks from his office. The following paragraphs provide a business assessment, detailing the type and size of Castle’s Family Restaurant, the identified HR problems, and a HRIS needs assessment. I have concluded with a brief overview and closed with why a HRIS application is the right strategic choice for Castle’s Family Restaurant. Business Assessment Castle’s Family Restaurant is part of the restaurant industry which according to the National Restaurant Association (2013) is now 13.1 million employees strong, and expected to increase 9.8 percent to 14.4 million by 2023. Castle’s Family Restaurant’s mission is to promote customer loyalty by providing outstanding quality, service, cleanliness, and value and to promote employee loyalty through leadership training, promotion, benefits, and rewards. Castle’s Family restaurant currently employee’s approximately 300-340 employees of which 40% is full time; in the eight restaurants owned in the northern California area. Currently Jay Morgan is both operations  manager and HR manager for the eight restaurants in which time and money is spent traveling between the eight restaurants to manually complete each restaurants HR tasks. Sales have shown improvement over the past ten years since Castle’s Family Restaurant opened up their doors, but contin ue to struggle with employee satisfaction that accounts for the increased turnover rates the company has experienced in the past two years. It is the mission of the company to not only satisfy their customers needs but also their employee’s and therefore it is imperative that the necessary means be taken to decrease the increased employee turnover rates. Identified Problems Castle’s Family Restaurant’s concerns over the past two years are with the increased employee turnover rates. Even though sales have increased Castle’s Family Restaurant is concerned with future revenue and profitability, low workplace moral, and deteriorating product and service quality which are negative impacts from high employee turnover rates. In order to reduce turnover rates more attention must be given to employee training, promoting, benefits, and rewards. Right now Mr. Morgan is spending time and money traveling among the eight restaurants in order to manage scheduling, recruiting, hiring, payroll, and answering employee’s questions; leaving little to no time for developing the employee’s. By automating HR tasks Mr. Morgan can travel less, spend less, and have more time developing the employee’s which in turn will reduce employee turnover rates. Scheduling software can help automate the process of assigning the right number of emplo yees to perform the tasks that need to be performed on each workday and during each meal service. Workflow software will aid in the hiring process by allowing applicants to fill out applications online, upload documents, and allow criteria’s to be set weed out prospects. Even though one-on-one training is important, technology can be used to track the development of employees and also be used in ways of training videos and manuals. Automating payroll will reduce the time spent on them and help avoid mistakes that can lead to legal repercussions. Specialized software exists for both payroll calculation and tips reporting; which exist in the restaurant industry. Such software can help Mr. Morgan by automatically calculating payroll while remaining in compliance with the relevant legislation, make it easier to enter payroll data into databases where it  can be searched, and save time that would’ve been wasted on manual calculation. Payroll software can also help with ot her measures such as directly depositing paychecks into employees’ bank accounts. Though, I believe that each HR tasks listed above could benefit the company if automated, it is in the best interest of Mr. Morgan and Castle’s Family Restaurant to automate payroll to reduce errors and compliance issues and also free up some time which can be used for employee development. HRIS Needs Assessment Currently Mr. Morgan uses Excel spreadsheets and a computer application to print payroll checks. He spends on the average eight hours to process payroll for the approximant 300-340 Castle’s Family Restaurant employees. Without schedule software each manager at the eight restaurants have to print weekly schedules and make changes as necessary throughout the week; increasing errors. Mr. Morgan enters the schedules in the Excel spreadsheets which he relies on his knowledge of Excel to make the correct calculations. An automated time keeping system will track employee hours and pay hourly employees accordingly; it will also allow Mr. Morgan to import employee hours into payroll software which will compute the time worked; which saves Mr. Morgan time from having to manually calculate employee’s payments and deductions. Automated payroll is also a record keeper which the â€Å"IRS requires employers to keep employment tax records for a minimum of four years. Furthermore, the U.S. Department of Labor requires payroll records to be kept for at least three years† (Grace, 2014). With a HRIS application Castle’s Family Restaurant can connect all eight restaurants in the northern California area. HRIS will assist Castle’s Family Restaurant in two major areas: recording and recruiting. HRIS will allow the company to invest more time and money in their most valuable resource their employees. Conclusion It is without a doubt that Castle’s Family Restaurant is in need of Automating HR tasks in order to save time and money while keeping their customers and employee’s satisfied; because we all know that if the employee is not happy, neither is the customer. It is my suggestion that payroll be the first HR function to be automated. By Automating payroll time is saved,  errors are reduced; payments and deductions, and records are kept while keeping in compliance with state and federal regulations. Reference Grace, N., (2014). What are the Benefits of Automating a Payroll System? Chron. Hearst Newspapers. Retrieved from http://smallbusiness.chron.com/benefits-automating-payroll-system-2126.html National Restaurant Association. (2013). Jobs & Careers Powerhouse. Retrieved from http://www.restaurant.org/Industry-Impact/Employing-America/Jobs-Careers-Powerhouse

The Many Functions of The Brain Essays - 1242 Words

The Many Functions of The Brain The brain has many functions in which it helps process and understands information. One aspect of the brain is its memory. Memory is there so information can be used to understand what is happening around someone. The function of memory is somewhat of an enigma to many scientists. How does the brain store and retrieve such information and at such high speeds? Although it is hard to conceive the actual machine working behind memory scientist have been able to figure out the physiology behind this process. The brain is composed of millions of neurons. Communication between these neurons is by using nerve impulses from the axon of one neuron to the dendrites of another. This is called a synapse. All†¦show more content†¦Such diseases are called agnosia and dissociative disorder. In order to understand these problems one must understand the different parts of memory and what is affected. There is much evidence of the existence of short and long-term memory. Most diso rders of the mind stem from the inability of the mind to transfer signals from short to long-term memory. Memory is conceived as a transfer of information between short-term and long-term memory. What factor must be present in order for a person memory to work incorrectly? An average person forgets things on a regular basis and that can be attributed to the breakdown in information transfer in the brain. Scientist explains that the best way to remember things is by rehearsal. Through this technique people can remember information presented with a higher rate accuracy. However this leaves little or no evidence to the reason of why people forget things. This is attributed to a break down in the transfer of memory. Short-term memory is broken down into three main parts. These parts are also broken down into a few sub categories. The three main parts in short-term memory are visual STM, auditory STM, and working memory. 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Yanna Pasley. Police Brutality Against Minorities. In The

yanna Pasley Police Brutality against Minorities In the movie, â€Å"Twelve Years of Slave† there was so much injustice for minorities. America has a come a long way since, slavery and segregation but there is still work to be done, specifically with police brutality. Police brutality is the use of unnecessary excessive force for the police’s purpose. Police brutality has risen over the past years. Ever since the Rodney King incident happened, it began the trend of police brutality against minorities. The majority of police brutality has disproportionately happened minorities, killing them at higher rates than any other race. They are more likely to be killed by a police officer and be trafficked stopped. Why is this happening? It s the†¦show more content†¦The officer was called to assist the woman’s son but instead he was murdered. Police officers use their weapons under any circumstances. Officers need to be trained to deal with any situation, even an emergency of a mentally ill person without having to go as far as shooting someone all because he felt threatened. There needs to be new training exercise provided for the police departments to help reduce the murders and harassment against minorities based on the inability to handle someone. For instance, cops need to be trained to not instantly reach for a weapon if they aren’t in a dangerous situation. They need to be educated on the proper defense to protect themselves. Racial profiling has played a big role in the killing of many minorities. It breaks the trust between the police and minorities. Michael Brown sparked headlines across the United States. Michael Brown was approached by officer Darren Wilson. The officer assumed Michael was robbing a store and armed with a weapon. The officer later on admitted to using the N-word to Michael when he encountered him. The fact that he believed he was doing something illegal was racist. Black people are stereotyped as thieves, criminals, and bad people. Michael Brown was none of those things and didn’t have a weapon on him. The officer got away with murdering him even though he admitted to using derogatory terms against him. Eric Garner died in

Kant s Categorical Imperative For Moral Knowledge

Kant’s Categorical Imperative outlines a significant section of his ethics, concerning the search for moral knowledge. This is a mechanism used in accordance with knowing how we ought to act, rather than how we act instinctively through desires and appetites. The identification of the Categorical Imperative is found through rationality and indeed must be equally applicable for all reasonable human beings. Within this essay, I will initially outline Kant’s first formulation of the Categorical Imperative then proceed to show that its credibility as an account of moral obligation is lacking. On account of Kant’s first formulation of the Categorical Imperative; the Formula of the Universal Law of Nature, certain decisions can only be made if they, ‘act only on that maxim through which you can at the same tie will that it should become a Universal Law’. Understanding a maxim as a principle or rule on which you take action, for example: I will make it my maxim only to act in a respectful manner toward my parents. The idea is that rules that cannot be maintained for a number of means should be discarded, as a moral obligation is an obligation for all. It is obvious to all that in order for a principle to have any force in regard to morality, ‘it must carry with it absolute necessity’ (1898:130). If not, the obligation itself, as Kant declares, is easily doubted. Empirical ethics isn’t sufficient. An example commonly used refers to the instruction, ‘thou shalt not lie’. In that,Show MoreRelatedEmmanuel Kant and Moral Theory 1589 Words   |  6 Pagescontributions to moral theory is the concept of pure practical reason that, as an alternative to moral sense theory or teleological ethics, more positively views the capability of fallible individuals to act morally. 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What was the effect of the ending British Mandate on Palestine Free Essays

Introduction During 1948 year, the Middle East and especially the people of Palestine was the year where British Mandate for Palestine come to an end, a Jewish state called Israel proclaim independence by the United States as a member of UN. Many people of Arab Palestinians became fugitives, and Israeli forces was encountered with regular armed forces of Iraq, Egypt, Syria and other Arab countries that attached Israel, launching the Arab-Israeli war. Thus, how begun the first war between Arab-Israeli in 1948. We will write a custom essay sample on What was the effect of the ending British Mandate on Palestine? or any similar topic only for you Order Now Relations between Israel and neighboring Arab states were far from neighborly. In November 1947 UN resolution, which proclaimed the creation of two state entities on the territory of ancient Palestine – Jews and Palestinian – Arabs, was not supported none of the parties. Bloody war of 1948-1949 years, led to the annexation by Israel of about seven thousand square kilometers of land allotted to the Arabs. About nine thousand Arabs turned overnight refugees, forced to take refuge in neighboring Arab countries. Poorly concealed sense of the Arabs to the Jewish state can easily be turned into an occasion for an open confrontation. Palestinian refugees have been full of anti-Jewish sentiments. On them camps create a variety of organizations, the perpetrators of sabotage inside Israel. For the latter, it was no secret that these organizations have enjoyed the support of Arab states. There were no incentives or, indeed, benefits for Arab-Israeli recognition and acceptance of each other. The lack of stateness did not provide leaders and diplomats with sufficient security and stability to pursue peace. In short, the so-called ripe moment had not come. Beside this war, there is six day war in 1967, which was the third Arab-Israeli in less than twenty years. It was war that took many in the international community by surprise, a confrontation that neither Israel, Egypt, Syria and Jordan, nor the United States and the Soviet Union claim to have wanted. The six day war was the result of political development, which began with the change of government in Syria in 1966, when already bad Syrian-Israeli border relations were deteriorating. On 5 June 1967 Israel launched its preemptive strike. The Israeli air-force destroyed Egyptian, Syrian and Jordan aircraft, mostly on the ground. The war left Israel in control of Jordan’s West Bank, Egypt’s Sinai Peninsula and the Gaza Strip, and Syria’s Golan Heights. Israel’s air superiority was the most important factor in Israel’s victory, followed closely by the lack of Arab coordination which enabled Israel to deal separately with Egypt, Jordan and Syria rather than having to fight a genuine three-frontal war (Kirsten E. Schulze, 2008). By June, Syria, Jordan and Egypt had agreed to cease-fires. As in 1948, this war proved decisive in its consequences, both increasing Israel’s territory and tilting the strategic balance unequally in Israel’s favour. The next conflict between those countries was in 1973 called Yom Kippur war (October war), where Egypt and Syria attacked Israel. The war came as a surprise to Israel while all people iclud military were praying and fasting at home. Israel had underestimated the frustration of the Arab government over Israel’s occupation of the Golan Heights, Sinai, West Bank and the Gaza Strip. Politically, the Arab had won the war. Egyptian confidence had grown dramatically as a result of the war. From an Egyptian perspective, Israel had only been saved by the United States. Despite the Israeli victory, confidence had been seriously shaken, resuling in public anger directed at Prime Minister Golda Meir and Defence Minister Moshe Dayan, and leading to a full investigation of the intelligence failure under the Agranat Commission. The Commision’s report was highly critical of military intelligence, discipline and training, but failed to adress the responsibility of political leaders for Israel’s losses. The 1973 October war has proved a particularly difficult conflict. Renewed military confrontation made it clear, on the one hand, that Egypt could not defeat Israel despite the elements of surprise and acquisition of Soviet arms, and, on the other hand, that Israel, despite being victorious in all Arab-Israeli wars, was not protected from Arab attacks. The termination of President Anwar Sadat and the willingness of Israeli Prime Minister Menachem Begin to take the risk of peace made successful Israeli-Egyptian negotiations possible. In 1978, The Camp David Accords wew signed betwee Israeli Prime Minister, Menachem Begin, and Egyptian President, Anwar Sadat, in Maryland at Camp David along with Us President Jimmy Carter as a witness. The Camp David Accords first began ehwn President Sadat took a trip to Jerusalem to discuss the topic of peace between Egypt and Israel with Prime Minister Begin. This visit started talks between the two countries and had them developing peace negotiation. In the midst of creating peace, there was a period where nothing else was being done. Since there was a deadlock, President Carter invited both Sadat and Begin to Camp David to work out a permanent peace agreement. The Camp David Accords were signed in September, 1978. In March 1979, the peace treaty, better known as the Egyptian Israeli Peace Pact, was completely finished. The Egyptian Israeli Peace Pact was signed in 1979 in Washington. The treaty has a military annex, an annex dealing with the relation between the parties, agreed minutes interpreting the main articles of the article, the withdrawal schedule, exchange of ambassadors, security arrangements, and the agreement relating to the autonomy talk. The point of the treaty was to, not only create peace between Israel and Egypt, but also between Israel and its Arab neighbors. The desired result of the treaty was to bring the war atmosphere to an end, and to establish peace where everyone can live safely (RosenWasser, pg.36). The treaty asks that Israel withdraws from Arab lands, under thr circumstances that the Arab population accepts the existence of Israel. Egypt and Israel were almost positive that the treaty would resolve all of their problems relating to order. Conclusion However, there has been a failure to find a peace agreement between Israel and Syria. The opportunity for peace between Syria and Israel is real. The two countries have come close to an agreement twice before, through U.S.- mediated talks in 1995–1996 and again in 1999–2000. Recently Israel and Syria have been conducting indirect peace negotiations under Turkish auspices. However, they have both expressed a need for U.S. mediation to carry the talks to the next level. Although there is no guarantee of success, the benefits of a Syria-Israel peace deal would be remarkable, not only for the two countries themselves, but also for the Lebanese, Iraqis, as well as countries that are interested in containing Iran’s influence in the region. A deal between Syria and Israel would also help revive the Arab peace initiative, which was launched in 2002 and proposed a broad normalization of relations between Israel and member states of the Arab League. These outcomes would be very much in the interest of the United States. The Obama administration should recognize that Syrian-Israeli peace could provide an important breakthrough in the Middle East and should there- fore develop an integrated approach to help make peace between Israel and Syria possible. How to cite What was the effect of the ending British Mandate on Palestine?, Essay examples

Passport Program In The Success Of Hero Honda Commerce Essay Example For Students

Passport Program In The Success Of Hero Honda Commerce Essay Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero Group of India and Honda of Japan. Verification. It has been referred to as the universe s biggest maker of 2-wheeled motorised vehicles since 2001, when it produced 1.3 million minibikes in a individual twelvemonth. During the financial twelvemonth 2008-09, the company has sold 3.28 million motorcycles and the net net income of the company stood at Rs. 1281.7 crore, up 32 % from the old financial twelvemonth. The company s most popular theoretical account is the Hero Honda s Splendor, which is the universe s largest-selling bike, selling more than one million units per twelvemonth. The company introduced new coevals bikes that set industry benchmarks for fuel thrift and low emanation. A legendary Fill it Shut it Forget it run captured the imaginativeness of commuters across India, and Hero Honda sold 1000000s of motorcycles strictly on the committedness of increased milage. Over 20 million Hero Honda two Wheelers tread Indian roads today. These are about every bit many as the figure of people in Finland, Ireland and Sweden set together! Hero Honda has systematically grown at dual figures since origin ; and today, every 2nd bike sold in the state is a Hero Honda. Every 30 seconds, person in India bargain Hero Honda s top -selling bike Luster. This gay season, the company sold half a million two Wheelers in a individual month-a effort unparalleled in planetary automotive history. Hero Honda motorcycles presently roll out from its three globally benchmarked fabrication installations. Two of these are based at Dharuhera and Gurgaon in Haryana and the 3rd provin ce of the art fabrication installation was inaugurated at Haridwar, Uttrakhand in April this twelvemonth. These workss together are capable of bring forthing out 4.4 million units per twelvemonth. Hero Honda s extended gross revenues and service web now spans over 3000 client touch points. These consist a mix of franchises, service and trim points, trim parts stockiest and authorised representatives of traders located across different geographicss. Hero Honda values its relationship with clients. Its alone CRM enterprise Hero Honda Passport Program, one of the largest plans of this sort in the universe, has over 3 million members on its roll. The plan has non merely helped Hero Honda understand its clients and present value at different monetary value points, but has besides created a loyal community of trade name embassadors. Having reached an impregnable pole place in the Indian two Wheeler market, Hero Honda is invariably working towards consolidating its place in the market top ographic point. The company believes that altering demographic profile of India, increasing urbanisation and the authorization of rural India will add 1000000s of new households to the economic mainstream. This would supply the growing ballast that would prolong Hero Honda in the old ages to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors compactly points out, We pioneered India s bike industry, and it s our duty now to take the industry to the following degree. We ll make all it takes to make at that place. Outline1 Company profile2 History3 List of theoretical accounts4 Hero Honda Passport programme.5 What are the benefits of having a hero Honda passport?6 For how long is the Hero Honda Passport valid?7 decision8 Reappraisal of literature Company profile Hero is the trade name name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company, India. During the 1980s, the company introduced bikes that were popular in India for their fuel economic system and low cost. A popular advertisement run based on the motto Fill it Shut it Forget it that emphasized the bike s fuel efficiency helped the company grow at a double-digit gait since origin. Hero Honda has three fabrication installations based at Dharuhera and Gurgaon in Haryana and at Hardware in Uttarakhand. These workss together are capable of churning out 3.9 million motorcycles per twelvemonth. Hero Honda s has a big gross revenues and service web with over 3,000 franchises and service points across India. Hero Honda s client trueness plan, the Hero Honda Passport Program, claims to be one of the largest plans of its sort in the universe with over 3 million members. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. History India became the 2nd largest two Wheeler maker in the universe and get downing in the fiftiess with the Automobile Products of India ( API ) that manufactured the Lambrettas and Bajaj Auto Ltd. with its association with Piaggio of Italy ( maker of Vespa scooters ) as the largest makers within the state commendation needed. The licence raj that existed between the 1940s to 1980s in India did non let foreign companies to come in the market and imports were tightly controlled. This regulative labyrinth, before the economic liberalisation, made concern easier for local participants to hold a marketer s market. Customers in India were forced to wait up to 12 old ages to purchase a scooter from Bajaj. The Chief executive officer of Bajaj commented that he did non necessitate a selling section, merely a despatch section. By the twelvemonth 1990, Bajaj had a waiting list that was 26 times its one-year end product for scooters. The bike section had the same long delay times with three makers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the lone four-stroke engine at that clip and took the higher terminal of the market but there was small competition for their clients. Ideal Jawa and Escorts took the center and lower terminal of the market severally. In the mid-1980s, the Indian authorities ordinances changed and permitted foreign companies to come in the Indian market through minority joint ventures. The two-wheeled market changed with four Indo-Japanese joint ventures: Hero Honda, TVS SUZUKI, Bajaj Kawasaki and Kinetic Motor Company ( Kinetic Honda ) . The entry of these foreign companies changed the Indian market kineticss from the supply side to the demand side. With a larger choice of two-wheelers on the Indian market, consumers started to derive influence over the merchandises they bought and raised higher client outlooks. The industry produced more theoretical accounts, titling options, monetary values, and different fuel efficiencies. The foreign companies new engineerings helped do the merchandises more dependable and with better quality. Indian companies had to alter to maintain up with their planetary opposite numbers. List of theoretical accounts Achiever Ambition 133, Ambition 135 Prevent Computer Crime EssaySo wholly you have to make to gain points A ; wagess is merely maintain keeping your Hero Honda bike, purchase echt Hero Honda Spare Parts and accoutrements and we ll give you one point for every rupee you spend! A Star Club and Treasured Rewards This alone nine has been introduced for those members who get their motorcycles serviced on a regular basis from authorized Hero Honda Service Centers. The Star Club rank non merely identifies the member as particular for the HHPP household, but besides brings in some added benefits like: 30 % price reduction on labourA A 7.5 % price reduction on spares, till the cogency of the Passport Introducing Treasured RewardGood intelligence for all Passport Programme members who have crossed the 1 hundred thousand point grade in the Hero Honda Passport Programme.A A new wagess construction has been introduced for all such members The HHPP Treasured Rewards. The HHPP Treasured Rewards will be available at 8 prescribed mileposts get downing from 1.25 lakh points and stoping at 3 hundred thousand points, with each milepost at a spread of 25,000 points. In other words, the new mileposts are placed at 1.25 hundred thousand, 1.5 hundred thousand and so on boulder clay 3 lakhs Each clip a member reaches a milepost a Motorcycle Privilege Voucher of Rs. 1250/- will be given to him. This verifier may be used to avail a price reduction on the purchase of a new Hero Honda bike. This verifier is movable and can be given to friends or relations who may be be aftering to purchase a new Hero Honda bike Under the new Rewards Programme, the manner of entering points will alter. The points will now be recorded in 2 books one would be the old Passport with Additional Treasured Rewards sheets for come ining points earned through service, spares and accoutrements and the other would be a Referral Book which will be used for come ining referral points. The R eferral Book will get down from 1 lakh points. On traversing 1 lakh points the members need to retain a photocopy of their old Pass with them and direct the passport to the HHPP Programme Centre instantly. On reception, the old Passport with Additional treasured wagess sheets and the new Referral Book will be sent across to the members enabling them to get down redeeming wagess beyond 1 lakh points. decision Hero Honda, the World No. 1 two-wheeled company, today announced that it has late achieved a landmark member base of more than 2 million clients for its Passport Programme . Extending across 1000 authorized Hero Honda franchises and SSPs, the plan has now become India s largest Customer Relationship Management ( CRM ) Program. The unprecedented success of the CRM plan is a testimony of the religion that the clients repose in the company and its merchandises. It was born out of a demand to maximise committedness and beef up the emotional value that binds our diverse set of clients to the Hero Honda trade name. With its disposed tagline Rishta Dil Ka , the Passport Programme is a strong platform for the company to construct long-run relationships with its clients, beyond the point of sale, and pass on its trade name image of trust and reliability . The Hero Honda Passport Programme rank is a alone inaugural unfastened to the proprietors of Hero Honda bikes. The plan offers man y touchable and intangible benefits to both the clients every bit good as to the traders. Members earn points for incurring outgo at the Hero Honda dealership/workshop, which can subsequently be redeemed against benefits. On the juncture of the memorialization of the 2 million-passport plan milepost, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said, At Hero Honda our enterprise is to offer the best in merchandise quality to our clients ensuing in highest degrees of client satisfaction. The Passport programme non merely builds digesting relationships with our clients but besides offer them some extra value , beyond merely the touchable benefits of our merchandises. This milepost merely reaffirms our clients religion in us, which has been polar in the company s growing . The Hero Honda Passport programme was rolled out nationally in the twelvemonth 2001, after a successful pilot in four provinces in the twelvemonth 2000. A alone characteristic of the programme is i ts reward theoretical account, harmonizing to which every rupee spent by the member translates into a wages point. These reward points can so be redeemed for exciting gifts. One of the most important benefits of this plan is a free personal accident policy worth Rs. 1 hundred thousand. Insurance claim of over Rs. 6 crore has already been disbursed to dependent households, representing Hero Honda s concern non merely for the safety of its clients, but besides their household members. With the aid of this plan, the company has already received over 900,000 referrals therefore besides giving a bonus to gross revenues through favorable word of oral cavity. Reappraisal of literature With a member base of more than 20 lakh clients widening across 1000 authorised traders and SSP s, Hero Honda Passport Program is today the state s largest Customer Retention Management ( CRM ) plan. Under the disposed tagline Rishta Dil Ka , the plan has become a strong platform for us to construct long-run relationship with our clients beyond the point of sale, and take frontward our trade name image of trust and reliability . It was born out of a demand to maximise committedness and beef up the emotional value that binds our diverse set of clients to the Hero Honda trade name. The plan represents a cardinal alteration in looking at the client as a long-run plus instead than a mere mark for gross revenues dealing. Marketing plan designed to heighten trade name trueness by cultivating an ongoing relationship between a seller and his client. Successful trueness plans encourage the consumer to purchase often, to increase the sum spent each clip, and to concentrate all or most of their related purchases on that trade name. Most loyalty plans offer fringe benefits for rank in a nine or plan and wages purchases. Wagess may be based on the dollar value of purchases made or on the frequence of purchases. The most well-known trueness plans are air hose frequent-flyer plans that offer price reductions against future travel called award stat mis. Most big supermarket ironss now have frequent-buyer nines that offer no-coupon price reductions every bit good as newssheets and affiliate price reductions. Loyalty plan tactics besides include regular communicating with clients such as reminder mailings, private recognition cards, cross-sell and up-sell offers, satisfaction and sentiment studies, and aggregatio n of information for member databases. See besides frequency price reduction.